GE Designs: Quilting Fabric, Stripology Rulers, Quilt Patterns and Video Classes

Tilda Village Life Stripologized quilt kit in Charcoal

Autumn on Charcoal

New from Tilda · Pre-order, ships in October

Build Tilda's village, strip by strip

Shop Village Life

Tilda Village Life Stripologized quilt kit in Putty

Winter on Putty

Find your next quilt in our books

Shop all books

The finished Victory quilt in Nordic Summer fabric

Build your own Victory kit for the Quilt Along and save 10%

Five lessons with Gudrun, free on YouTube. Watch live or anytime after. Finishes at 53 x 73 inches.

Pattern
Stripology rulers
Organization
Your choice of fabric

Build your kit

The home of Stripology

Rulers with cutting slits built in. Line up once, then cut strip after strip, faster and more accurately. See how it works

Shop Stripology

Gudrun Erla, founder of GE Designs, wrapped in one of her quilts

Learn from Gudrun Erla, the quilter who invented Stripology

Founder of GE Designs. Quilt designer and teacher.

Her patterns and tools make quilting faster and easier. She teaches them herself, in free video lessons and weekly live shows.
She started quilting at 23 in Iceland, opened Iceland's first online quilt shop, and brought her patterns to Minnesota in 2003.
Pick a pattern, follow along with Gudrun, and finish a quilt you're proud of.

Read our story

Hundreds of patterns
More than 20 books
Taught across the US and Europe

Hear it from fellow quilters

4.9 out of 5 5,179 reviews94% gave five stars

It was fun visiting your store and I appreciated the mini Stripology demo. I haven’t used the patterns I bought yet but hope to soon.

JillVerified buyer
GE Designs
Have book in quilt room ready to start making Halloween and Christmas panel lap quilts in 2027

Verified buyer
Panel Mash-Up
I haven't made anything with it yet, but I love that I have it available for a future project.

Verified buyer
A Spoonful of Sugar Half Yard Bundle
Love art gallery fabric. So glad this bundle was available. Can't wait to make a small quilt for our camping family.

PamelaVerified buyer
Happy Camper Fat Quarter Bundle
Gudren has a skill. The choices and matching are superlative. The stories and descriptions are fun, and the fabric choices are usable in a variety of projects. Always trust GE Designs for the latest trend, and how to use the fabrics.

DianeVerified buyer
Goody's Color Club
The color is gorgeous but I would like to know the color ahead of time in case I have enough of that color

BerylVerified buyer
Goody's Color Club
I think the fabric is so beautiful, but I've just had a major surgery and not been able to use the material yet. But I will use it in the future.. Thank you

StacyVerified buyer
Goody's Lil' Bundle Club
Love the bright colors! Can’t wait to work it into a quilt using the Panel Mashup book.

LaurieVerified buyer
Timeless Trails Panel
GE Designs is the best. Every order is perfect. The website is fabulous. I’m new to quilting, and my feed is full of dozens of online offerings. I’m learning the good and the not-so-good. GE is my go-to site for so many things. I trust your quality and your content.

KarenVerified buyer
GE Designs
I loved the colors and design and immediately pulled fabric from my collection. I have the top ready for the borders and it is waiting in line for completion! Picture at that time .

JohanneVerified buyer
Victory PDF Quilt Pattern
Items were delivered promptly. I received regular updates tracking my orders. Ordering online is easy All in all - a pleasant experience

Verified buyer
GE Designs
I appreciate the ease in online ordering, fast shipping, and always willing to answer all questions.

LaurieVerified buyer
GE Designs

Why Quilters Love GE Designs

Stripology Ruler

Our Stripology rulers make cutting faster, easier and more accurate.

Tools For Success

We provide and create tools, fabrics, books and patterns designed to set you up for quilting success.

Support from the Expert

Learn from Gudrun, the designer and inventor of the Stripology rulers. Watch her tutorials and videos - expert guidance at your fingertips.

Excellent Customer Service

Our team is here to help with quick answers and expert guidance whenever you need it.

Fast Shipping

Quilters don't like to wait, and neither do we! Orders ship quickly so you can start creating sooner.

A Quilting Family

More than a shop, we’re a quilting family. From our Facebook Crew to retreat friends, you’ll find encouragement and inspiration from a community that always has your back.