GE Designs: Quilting Fabric, Stripology Rulers, Quilt Patterns and Video Classes

Find your next quilt in our books

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The finished Victory quilt in Nordic Summer fabric

Build your own Victory kit for the Quilt Along and save 10%

Five lessons with Gudrun, free on YouTube. Watch live or anytime after. Finishes at 53 x 73 inches.

Pattern
Stripology rulers
Organization
Your choice of fabric

Build your kit

The home of Stripology

Rulers with cutting slits built in. Line up once, then cut strip after strip, faster and more accurately. See how it works

Shop Stripology

Gudrun Erla, founder of GE Designs, wrapped in one of her quilts

Learn from Gudrun Erla, the quilter who invented Stripology

Founder of GE Designs. Quilt designer and teacher.

Her patterns and tools make quilting faster and easier. She teaches them herself, in free video lessons and weekly live shows.
She started quilting at 23 in Iceland, opened Iceland's first online quilt shop, and brought her patterns to Minnesota in 2003.
Pick a pattern, follow along with Gudrun, and finish a quilt you're proud of.

Read our story

Hundreds of patterns
More than 20 books
Taught across the US and Europe

Hear it from fellow quilters

4.9 out of 5 5,001 reviews94% gave five stars

Absolutely love the fabric. I did a stripology quilt with the fabric and it looks amazing

SharmonVerified buyer
One Layer Away Half Yard Bundle
Love every quilt pattern and the stories correlated with the children's books is priceless. Cannot wait to make one of these quilts.

ChristinaVerified buyer
Once Upon a Strip
I love the fabrics it is a good quality I have not used them yet but I am looking forward to using them and the corner push her out thing I have used it and I love it because it works for curves and square corners.

JudyVerified buyer
Blossoms and Blooms Half Yard Bundle
I tend to drop things, so I’m very excited about this hard case! It does get a bit heavy once loaded, so I’m glad I bought a wagon to take everything to class. I strongly recommend this case. TOD was very timely!

JulianneVerified buyer
Stripology Quilting Case
This is my first GE book and I'm impressed with the book, patterns, and layout. Spiral bound, simple directions with dimensions and a QR code for more detailed directions allows for more patterns. And beautiful photography. I'm looking forward to making a number of quilts from this book.

PatVerified buyer
Stripology Quickies
Love the clear instructions and variety of projects. The spiral binding turns easily (some spiral bindings don't).

BeverlyVerified buyer
Once Upon a Strip
Great book. Appreciate the spiral binding making it easier to read. Pictures and directions very clear. Highly recommend this book!

JacquiVerified buyer
Panel Mash-Up
There was a mistake on my order and everyone involved made it right quickly. Thanks sew much!

WendyVerified buyer
GE Designs
Your festival was a great time. There was alot of fabrics, notions, and patterns to see. I will check out your store again in the near future!!

JoanVerified buyer
GE Designs
Any questions I have had were answered promptly and politely. I love the color-coordinated bundles they put together.

LynneVerified buyer
GE Designs
Wonderful store shopping at GE Designs. The staff is so friendly and helpful. I enjoyed the tent sale and trunk show immensely. Even online shopping os a breeze.

SueVerified buyer
GE Designs
G-Eazy as usual as always the website is easy to navigate. Products are well done. Well displayed colors true shipping is great Points add up what you want what else could you possibly want?

MaggieVerified buyer
GE Designs

Why Quilters Love GE Designs

Stripology Ruler

Our Stripology rulers make cutting faster, easier and more accurate.

Tools For Success

We provide and create tools, fabrics, books and patterns designed to set you up for quilting success.

Support from the Expert

Learn from Gudrun, the designer and inventor of the Stripology rulers. Watch her tutorials and videos - expert guidance at your fingertips.

Excellent Customer Service

Our team is here to help with quick answers and expert guidance whenever you need it.

Fast Shipping

Quilters don't like to wait, and neither do we! Orders ship quickly so you can start creating sooner.

A Quilting Family

More than a shop, we’re a quilting family. From our Facebook Crew to retreat friends, you’ll find encouragement and inspiration from a community that always has your back.