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GE Designs: Quilting Fabric, Stripology Rulers, Quilt Patterns and Video Classes

Free! Come sew with us, live, for one whole day

Soffia Quilt Along

Gudrun's new Stripology quilt, made from 2½" strips or ¼ yards.

Sunday, November 15 Live at 10am · 12 · 2 · 4pm CT
Gudrun Erla
Gudrun
Mr. HP
Mr. HP
Join the Quilt Along

New · Quilt kits by Gudrun Erla

Miriam Quilt Kits

Pick your colorway. Every kit has the fabric and the PDF pattern for a 70" x 91" lap/twin quilt.

Shop Miriam kits

Find your next quilt in our books

Shop all books
The finished Victory quilt in Nordic Summer fabric

Build your own Victory kit for the Quilt Along and save 10%

Five video lessons with Gudrun, yours to keep in the Victory class. Finishes at 53 x 73 inches.

  • Class or pattern
  • Stripology rulers
  • Organization
  • Your choice of fabric
Build your kit

The home of Stripology

Rulers with cutting slits built in. Line up once, then cut strip after strip, faster and more accurately. See how it works

Shop Stripology
Gudrun Erla, founder of GE Designs, wrapped in one of her quilts

Learn from Gudrun Erla, the quilter who invented Stripology

Founder of GE Designs. Quilt designer and teacher.

  • Her patterns and tools make quilting faster and easier. She teaches them herself, in free video lessons and weekly live shows.
  • She started quilting at 23 in Iceland, opened Iceland's first online quilt shop, and brought her patterns to Minnesota in 2003.
  • Pick a pattern, follow along with Gudrun, and finish a quilt you're proud of.
Read our story
  • Hundreds of patterns
  • More than 20 books
  • Taught across the US and Europe

Hear it from fellow quilters

4.9 out of 5 5,265 reviews94% gave five stars

  • I love that this can sit right next to my sewing machine so I can press my piecing as I sew. I don’t worry about my cutting mat underneath with the silicon mat.

    JeriVerified buyer

    GEasy Wool Pressing Mat - Small
  • Really haven’t had a chance to do this, other than reading the instructions, looks like a fun project!

    VirginiaVerified buyer

    Quilt-As-You-Go Batting Kit - Take It Easy Runner
  • I love the base that the wool mat sits on, which keeps it from sliding around. It works very well and I am happy with the mat.

    MeganVerified buyer

    GEasy Wool Pressing Mat - Large
  • When shopping at GE Designs, I have had the best experience as to shipping and an easy to look through their Website. Their customer service support is outstanding, they go above and beyond. Thank you

    PennieVerified buyer

    GE Designs

  • I liked a number of the quilts I saw in this book and hope to start them soon. Beautiful

    PennieVerified buyer

    Once Upon a Strip
  • I spoiled me with the purchase of the case, I want my rulers to stay safe when traveling. Love it

    PennieVerified buyer

    Stripology Quilting Case
  • I am always amazed how fast I get what I ordered. Thank you, thank you also for the wonderful support

    PennieVerified buyer

    GE Designs

  • I am pleased that I bought the kit that included the videos I have started watching and it looks very helpful

    PennieVerified buyer

    Echoes of Iceland BOM - Video Classes
  • Gorgeous material, the kit is well worth it and I can’t wait to start putting it together.

    PennieVerified buyer

    Echoes of Iceland Quilt Backing Kit
  • Have plans and 3 fabric combos already picked out for grandbaby due in January. Plan on doing different sizes so that she will grow into them. I always love your patterns because they go together quick and beautiful. Keep up the good work and giving us amazing patterns to choose.

    JenniferVerified buyer

    Once Upon a Strip
  • its great, you do a good job! Too good, I always want to browse and find it is hard to NOT buy!

    DottieVerified buyer

    GE Designs

  • During a visit to Minnesota my friend and I stopped at G E Designs in Chaska. It is a small shop but we enjoyed the fabric bundles, the quilting books and the quilts displayed.

    AnnVerified buyer

    GE Designs

Why Quilters Love GE Designs

Stripology Ruler

Our Stripology rulers make cutting faster, easier and more accurate.

Tools For Success

We provide and create tools, fabrics, books and patterns designed to set you up for quilting success.

Support from the Expert

Learn from Gudrun, the designer and inventor of the Stripology rulers. Watch her tutorials and videos - expert guidance at your fingertips.

Excellent Customer Service

Our team is here to help with quick answers and expert guidance whenever you need it.

Fast Shipping

Quilters don't like to wait, and neither do we! Orders ship quickly so you can start creating sooner.

A Quilting Family

More than a shop, we’re a quilting family. From our Facebook Crew to retreat friends, you’ll find encouragement and inspiration from a community that always has your back.

Stripology Ruler

Our Stripology rulers make cutting faster, easier and more accurate.

Tools For Success

We provide and create tools, fabrics, books and patterns designed to set you up for quilting success.

Support from the Expert

Learn from Gudrun, the designer and inventor of the Stripology rulers. Watch her tutorials and videos - expert guidance at your fingertips.

Excellent Customer Service

Our team is here to help with quick answers and expert guidance whenever you need it.

Fast Shipping

Quilters don't like to wait, and neither do we! Orders ship quickly so you can start creating sooner.

A Quilting Family

More than a shop, we’re a quilting family. From our Facebook Crew to retreat friends, you’ll find encouragement and inspiration from a community that always has your back.

Live every week

Pull up a chair and quilt with us.

Gudrun, Mr. HP and the team, live on YouTube and Facebook. Quilting tips, new fabric and your questions answered on air.

  • Tipsy TuesdayTuesdays, 4pm Central
  • Happy FridayFridays, 12pm Central

Explore our newest fabric, in store now

Shop all half-yard bundles

Travel with Gudrun and fellow quilters

Quilting trips and cruises with Gudrun and Mr. HP. Classes, beautiful places and new quilting friends.

See upcoming Escapes

Free lessons, charts and help, all in one place

Watch Gudrun's free lessons, find the videos for your books and patterns, print charts and templates, or get help with an order.

5% back on every purchase

Create a free account to join GE Fam Rewards.

  • 5 points for every $1
  • $5 off at 500 points
  • 100 points on your birthday

Get our weekly emails

New releases, fresh inspiration and deals.

Visit our showroom in Chaska, MN

See the quilts, patterns and fabrics from Tipsy Tuesday and Happy Friday, and be the first to see new arrivals.

Address

125 Columbia Court STE 8
Chaska, MN 55318

Showroom hours

Tue, Thu, Fri 9am to 4pm

Closed on major holidays

Get directions(opens Google Maps in a new tab)